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CHESS 2014 Examines the “Consumer Path to Purchase”
The consumer’s path to purchase has grown from simply shopping at brick and mortar stores to surfing online retailers, buying direct from manufacturer websites or visiting a store to see a product then...
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2014 CHESS Conference Highlights: Walter Herbst, Paul Rowan, and Joanne...
Day One: Session Three Design/Innovation: Leveraging the Maker Movement We are in a period of rapid transformation fueled by technology. Technology platforms are shaping the way ideas become designs,...
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